Michele is a seasoned facility manager with over 16 years of experience managing tennis facilities across the United States and is both a Professional Tennis Registry (“PTR”) and United States Professional Tennis Association (“USPTA”) certified professional. In 2005, while working with the Tennis Industry Association (“TIA”), she helped revolutionize tennis programming by integrating group fitness formats through the creation of Cardio Tennis. She served as TIA’s Cardio Tennis Global Education Director for 15 years and under her leadership, Cardio Tennis became a global phenomenon and is now an integral part of tennis culture worldwide.
Recently, the USTA recognized the importance of using Cardio Tennis programming as a growth and retention tool. As part of the USTA’s Grow the Game initiative, Michele now works closely with the USTA to introduce the fitness consumer to the health and wellness benefits of the tennis lifestyle and to grow the Cardio Tennis infrastructure.
The reality is you can offer a tennis-based fitness class without owning a tennis facility. Conversely, as a tennis club owner, you can provide fitness options without needing a dedicated fitness area or equipment. If you have fitness integration questions or want to explore how Cardio Tennis can enhance your programming, schedule a call with Michele today!