Although Lisa’s experience is primarily in the racquet sports industry, her expertise in retail strategy is invaluable to any sports facility owner. She spent 28 years with Wilson Sporting Goods, where she served as the territory representative for small tennis facilities, private country clubs, larger commercial athletic clubs, and big box retailers. Over the past 10 years, she has worked as an independent rep for several high-end, aspirational brands such as Yonex, Master Athletics, Diadora, Therabody, Imperial Headwear, Revo eyewear, and Lija women’s apparel.

Lisa’s roles in sales, both as a corporate team member and as an independent rep, give her a comprehensive understanding of the pro-specialty distribution network from both the retailer’s and the consumer’s perspectives. Additionally, Lisa is a USPTA certified instructor and a part-time instructor and high-level competitor in tennis, platform tennis, and pickleball.

If your facility needs to implement retail sales or you are struggling with growth, schedule a call with Lisa today!