Doug Cash

Operations/Value Enhancement

At TCA, Doug was responsible for overseeing the operations of 42 clubs, 2,700 employees, and over 250 tennis professionals. What many people don’t realize is that TCA isn’t just about tennis. All TCA clubs are comprehensive commercial athletic facilities offering group fitness, swimming, Pilates, yoga, and other services. While Doug is passionate about tennis, his expertise extends well beyond the racquet sports industry.

Today, CashFlowTennis assists sports facility owners in optimizing daily operations and enhancing the value of their facilities. This includes growing memberships, expanding programming, and training staff. Doug’s tennis operating philosophy also focuses on his latest mission: increasing the number of new players in the United States through innovative programs and marketing. Essentially, CashFlowTennis excels in the “business side” of tennis, and Doug has trained more Directors of Tennis and Club Managers than anyone else in the industry.

Doug’s involvement in the racquet sports industry extends beyond consulting. He is a frequent speaker at industry conventions across the US and Canada and has helped create and facilitate conferences for facility owners in both countries.

Doug is a PTR International Master Professional (one of only 55 worldwide) and a USPTA certified tennis professional. His industry accolades include induction into the Midwest USPTA Hall of Fame, Tennis Industry Magazine’s Tennis Industry Service Award, and the Tennis Industry Association’s Commitment to the Industry Award.

Whether you own a racquet sports facility or not, if you’re seeking unparalleled insights into operating and growing a sports facility, schedule a call with Doug today!